Everwell Brand Font and Colors
From a discussion with Loren on 06/30/2023
Font
The brand font is Humanist521BT,Roman.ps. The font folder is located in Box. The ".ps" extension indicates it is a PostScript font. Support for PostScript fonts is being deprecated by Adobe.
The original PostScript font was converted to a TrueType font and uploaded to Canva, where it appears as "Untitled 1 Regular".
For general use when the original font is not available, Montserrat (a Google Font) is a close alternative.
Colors
The original brand colors were specified in Pantone for print materials. The colors used on the Everwell website logo are noticeably deeper. The website colors are the standard for digital use.
Color Conversion Reference
| Color | Pantone (Uncoated) | HEX (Uncoated) | RGB (Uncoated) |
|---|---|---|---|
| Blue | PMS-312U | #00AFD0 | rgb(0,175,208) |
| Green | PMS-396U | #DAE200 | rgb(218,226,0) |
| Yellow | PMS-115U | #FFCE2E | rgb(255,206,46) |
| Color | Pantone (Coated) | HEX (Coated) | RGB (Coated) |
|---|---|---|---|
| Blue | PMS-2995C | #00A9E0 | rgb(0,169,224) |
| Green | PMS-382C | #C4D600 | rgb(196,214,0) |
| Yellow | PMS-123C | #FFC72C | rgb(255,199,44) |
| Color | Website Logo HEX | RGB (Website) |
|---|---|---|
| Blue | #01A1C6 | rgb(1,161,198) |
| Green | #AAD051 | rgb(170,208,81) |
| Yellow | #FCB813 | rgb(252,184,19) |